Services
Business Services
What is marketing strategy?
Marketing strategy and the tools applied and developed provide the supporting foundations for your brand to undertake marketing activities and identify growth opportunities for your business. By utilizing marketing strategy tools and processes within your business you will increase your understanding of the market you play in and the customers you are trying to reach allowing you to approach growth strategically as opposed to haphazardly.
I work with purpose driven solo-entrepreneurs, micro and small businesses helping them to lay these strategic foundations in their business. My approach helps businesses to focus on their customers and the customer journey they undertake which leads to identifying where improvements can be made, finding new ways in which you can reach your market and uncovering business development opportunities.
There is no one size fits all and I often find businesses have some of the foundations already in place and simply need support in identifying where the gaps are and how these can be improved to continue growing.
How is what I offer different to other marketing professionals?
Marketing is a huge field and there are many professionals offering a variety of marketing support elements. As an example these include graphic design, web design, social media, email marketing, paid advertising, PR, copy writing and so the list goes on. I am a huge advocate in encouraging businesses to utilise such services; however it is vital for you to ensure that marketing professionals you employ into your business wholly understand your business, your target market (customers), your strategic approach to your market and your business goals. Thus with the provision of a marketing strategy any professional you employ into your business can work alongside you seamlessly as opposed to marking more work for you.
How I work with Businesses?
• One-to-One Marketing Strategy Consulting [Testimonial: Hannah, Cathy, Anne]
o I offer one-to-one consulting which combines practical face-to-face sessions, action planning and accountability to clients to develop their strategic marketing foundations. This is perfect for solo-entrepreneurs who are currently undertaking their own marketing activities and need help in understanding which tasks to tackle first and also for those who are looking to sub-contract or employ marketing support personnel into their business in the future.
My approach is personalised to you and wholesome taking into account both your business goals and the work-life balance you seek to achieve. In the world in which we live we often need to take stock of what we can personally deliver and where we need help.
I always start by understanding you and where your business currently lies. From this point we will together make a plan of how frequently you wish to undertake sessions in line with your goals, with accountability and support via email and messaging available between sessions.
• Strategic Marketing Project Consultancy [Testimonial SUPboarder Magazine; SHARK SUPs, Dynamic Servers?]
o Strategic marketing projects encompasses one off projects that are deliverable in a time bound period according to your business needs. Examples include:
Market research e.g. competitors, customer avatars, new marketing opportunities
Process development e.g. customer journey, marketing activity process development
Marketing plan
Business development e.g. supporting to identify growth opportunities within your business
Such projects will require your business to have most of its foundations in place so at the outset you are able to provide an overview of your current marketing strategy and business goals.